Libros de World Intellectual Property Organization (11 libros)

WIPO's World Intellectual Property Report 2013 explores the role that brands play in today’s global marketplace. The Report looks at how branding behavior and trademark use have evolved in recent history, how they differ across countries, what is behind markets for brands, what lessons economic research holds for trademark policy, and how branding strategies influence companies' innovation activities.

A Guide dealing with the relationship between successful marketing of crafts and visual arts, and the appropriate use of intellectual property system instruments - pointing to situations where obtaining formal intellectual property protection ought to be considered; explains how to implement marketing and intellectual property strategies within a business framework and marketing management process; presents case studies and examples of managing intellectual property assets in marketing from the craft and visual arts sectors in developing countries; includes bibliographical references.

El apoyo a escala nacional de una cultura del libro y de la lectura mediante escritores y editores profesionales locales requiere ciertos conocimientos sobre el funcionamiento de este sector de la economía creativa y sobre cómo se ve afectado por la revolución digital. La presente publicación pretende ayudar a los encargados de formular políticas, especialmente en los países que están interesados en promover la edición local, a tener un mayor conocimiento del sector privado y a entender mejor cómo las políticas afectan al modo en que se producen, publican y consumen los libros.

La Revista de la OMPI ilustra el devenir de la propiedad intelectual, la creatividad y la innovación en el mundo.

The Geneva Act allows the international registration of geographical indications (GIs), in addition to appellations of origin, and permits the accession to the Lisbon Agreement by certain intergovernmental organizations.

The Diplomatic Conference on the International Protection of Performers, Producers of Phonograms and Broadcasting Organizations met in Rome from 10 to 26 October 1961.

The WIPO Magazine explores intellectual property, creativity and innovation in action across the world.

This short leaflet introduces the Marrakesh Treaty and explains how WIPO is working with partner organizations to promote inclusive publishing.

The WIPO Magazine explores intellectual property, creativity and innovation in action across the world.

The WIPO Magazine explores intellectual property, creativity and innovation in action across the world.

The WIPO Magazine explores intellectual property, creativity and innovation in action across the world.