Introducción a la Economía

En este libro se describe este nuevo entorno social en el que nos encontramos y se dan las claves para utilizar cada uno de los medios de comunicación social online de una forma eficiente y efectiva. Está dirigido especialmente a las empresas concienciadas con el potencial que tienen los medios de comunicación social online en su estrategia de comunicación, así como a aquellas personas que desean promocionarse personal o profesionalmente a través de ellos.

This is the English edition of the first marketing book in Spanish to be adapted to the European Space for Higher Education, which has been written with the new requirements of the recent official degrees in mind. In addition to its theoretical presentation illustrated with many examples, each chapter starts with a business situation, and closes with a case study with practice topics, key terms and review questions, along with related Internet links and specific bibliography. In addition, teachers and students are provided with complementary on-line material on the book’s website:...

Desde los inicios de la vida gregaria, la economia ha sido el arte de producir, distribuir e intercambiar. Transformada en ciencia, a lo largo de la historia multiplico sus herramientas al fragor de la creciente complejidad de las sociedades.

John C. Maxwell, #1 New York Times bestselling author, helps readers take the first steps to living a life that matters inIntentional Living. We all have a longing to be significant. We want to make a contribution, to be a part of something noble and purposeful. But many people wrongly believe significance is unattainable. They worry that it's too big for them to achieve. That they have to have an amazing idea, be a certain age, have a lot of money, or be powerful or famous to make a real difference. The good news is that none of those things is necessary for you to achieve significance and...